From 31 March to 2 April 2014, ADESTE partners met in Copenhagen, Denmark for the project’s second meeting hosted by the Danish Center for Arts and Interculture. Partners discussed the ongoing progress of the ADESTE survey on education and training in audience engagement in the cultural field in order to understand which education/training experiences are currently focusing on audience development at the EU level. This research combined with interviews from the practitioners in the field in 10 countries and a collection of best practice and inspiring case studies will assist the project’s Scientific Committee in identifying the knowledge, skills and attributes for the audience developer profile as well as possible formal and informal innovative training paths.
The ongoing research will provide the first map of this professional area in Europe, and will represent a strong evidence-based starting point for designing the occupational standard profile of the "audience developer". Project partner, the University of Deusto to present the project’s next phase to define the occupational standard profile of for the European audience developer which it will lead starting later in 2014.
To learn more about successful audience development practice and projects that have had an impact in Copenhagen, project partners were invited to engage with local cultural operators during organised study visits to the Copenhagen Music Theatre, the Nikolaj Copenhagen Contemporary Art Center, and the SMK National Gallery of Denmark. Some examples of audience development projects presented in Copenhagen included: Cultural Camping and Stage Art in your Neighborhood; Young People’s Art Lab; Metro - Cool Constructions. Taking Art out into the City; and ArtReach.