This presentation "Developing Audiences: 10 Things that Work" was developed by Anne Torreggiani, Executive Director of The Audience Agency, a national agency in the United Kingdom that helps cultural organisations to understand, grow and engage with their audiences.
From time to time it is useful to revisit what makes for successful audience development practices. These ten tips and reminders will be helpful for cultural operators, educators, trainers and students wanting to go back to the basics.
Ms. Torreggiani also gives four tips for effective audience development:
- Strategic - purposeful, part of organisation strategy
- Evidence based - shaped by evidence of what audiences want and need, developed through dialogue
- About relationships - long term mutually beneficial relationships, not transactions or one off projects
- Sustainabile - resources available for timescale and quantified ROI (even in social)
Download the presentation below.