EUROPE | Engaging museum audiences through digital storytelling

The Diamond project "Dialoguing Museums for a New Cultural Democracy" (2012-2014) aimed to increase the impact of museum activities in society by providing audiences with an avenue for self expression. A group of European scientific museums and research centres designed and created a training programme for museum professionals to teach them how to use Digital Storytelling to engage with disadvantage audiences and foster social inclusion. 

After training the museum professionals, each museum oragnised several workshops that resulted in participants producing digital stories using museum collections. Collections were used to launch a dialogue, inviting participants to create their own story based on their museum experience. From brainstorming to writing, storyboarding, recording, and editing, participants not only had a unique opportunity to express themselves, but also learned a large set of ICT skills during the creative process. 

At the end of each workshop sharing was crucial. It allowed for participants to develop listening and social skills and encouraged mutual understanding: "My favorite activities were the storytelling circle and the final screening because both gave me insights into the experiences, thinking, and personalities of the other members of the group," said one participant in Rome. In addition to being beneficial for participants, museum professionals gained insight into audience needs and learned how people react to the collections. This acquired knowledge could be used later on by museums for programme developement targeting new audiences.   

Learn more about the Diamond project here.

The Diamond project was funded by the European Commission within the lifelong learning programme Grundtvig (adult education). 

 

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