Nine effective practices for building audiences for the arts

The Wallace Foundation has designed a useful infographic of nine effective practices for building audiences for the arts. The infographic summarizes "The Road to Results: Effective Practices for Building Arts Audiences", a guide based on the work of ten arts organisations that received funding from The Wallace Foundation between 2006 and 2012 to develop audience-building
initiatives. An analysis of their efforts, which were shaped by audience research and then evaluated, revealed nine factors contributing to their success.

See the infographic here.

The guide, published in October 2014, is also available for free download here.

Based in New York City, The Wallace Foundation is a national philanthropy that seeks to improve learning and enrichment for disadvantaged children and foster the vitality of the arts for everyone. The foundation has an unusual approach: funding projects to test innovative ideas for solving important social problems, conducting research to find out what works and what doesn’t and to fill key knowledge gaps – and then communicating the results to help others.

 

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