About this report:
The ADESTE report on "European Occupational Standard Profile of the Audience Developer" presents the knowledge, skills, competences, and personal attributes of an "Audience Developer". Based on interviews, national, European, and international focus groups, the project consortium gained first-hand insight from experts and practitioners active in the field of arts, culture, training and education in 11 countries.
This report refers to "Audience Developer" as an ideal type for which a set of knowledge, skills, competences, and attributes required for arts and cultural organisations to reach new audiences. However, this list is not intended for a job position occupied by one person, but rather should reside in several people to be fully active and effective. In fact there can exist as many Audience Developer profiles as there exist cultural organisations. Depending on the context, the resources, and the organisation structure, the functions could be undertaken by a position also labelled with Education, Programming, Marketing, etc.
The ADESTE report on "European Occupational Standard Profile of the Audience Developer" is closely linked to the project's report on "New Training Needs" which can be found here.
The report is part of the ADESTE project Work Package 3, namely "Definition of the occupational standard profile for the European audience developer".