Over the course of two days in Bilbao and Donostia-San Sebastián, Spain, more than 100 participants from Europe and beyond attended "The Future of Audience Development: Research, Training, and Prac

What you can find in this e-book "Steps towards a good audience practice: following the learnings of the ADESTE project" is the journey behind the ADESTE project, told through a collection of artic

A summary text of the ADESTE final conference "The Future of Audience Development: Research, Training and Practice" is availalbe online.


These examples are meant to provide inspiration and demonstrate the diversity of audience practice across the world. Examples may be culturally specific but could be usefully adapted to different cultures and contexts as part of an organisation's audience development strategy.

The Royal Museum of Fine Arts in Brussels, Belgium invites the public to relax among six monumental paintings especially created for the museum by Gao Xingjian. 

This case study by Palazzo Grassi Pinault Collection in Venice shows how the museum realized they didn’t have anything special to offer to teenagers between the ages of 11-18 years old and that the

It's a simple concept: enjoy a play while having a pie and a pint during your lunch hour!


Watch a video of highlights from this event that took place from 10-11 March 2016 in Bilbao and Donostia-San Sebastián, Spain. 


Experts from across Europe shared their knowledge on Audience Development and experiences at the ADESTE Final Conference held from 10-11 March 2016 in Bilbao and San-Sebastián, Spain.

Mortiz von Rappard is the Project Director of Kultureprojekte Berlin Ltd., a not-for-profit organisation that works for the promotion, networking and mediation of culture.


Los vídeos que aparecen a continuación se grabaron el día 14 de julio, en uno de los descansos del 2º workshop ADESTE del pilot training.

Participantes en el curso piloto de formación en desarrollo de audiencias del proyecto ADESTE:

In the design of ADESTE's audience development training module, action learning was chosen as one of four main components because it stimulates reflection and problem solving.