ITALY | What do audiences really think about contemporary art?

Have you ever been to a contemporary art exhibition and heard someone say, "I could do that" or "My 5 year old could make this"?

To better understand's the public’s impressions and opinions about contemporary art, the Fondazione Sandretto Re Rebaudengo asked  visitors coming to see the “Investigations of a Dog” exhibition to choose the artwork they liked the most, or the least. While seated next to their chosen piece of art, participants were asked simple questions: Could you do this artwork too? Would you take the artist to dinner? Can you remember the artist's name? Would you buy their piece of art? Furthermore, participants were encouraged to share thoughts and doubts about the exhibition and about contemporary art in general. Check out the results in this great video from the Fondazione Sandretto Re Rebaudengo. Does this example of audience engagement inspire you? Let us know what you think!

VIDEO: Perché Charlie non fa il surf? (Italian with English subtitles)

 

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To better understand's the public’s impressions and opinions about contemporary art, the Fondazione Sandretto Re Rebaudengo asked  visitors coming to see the “Investigations of a Dog” exhibition to choose the artwork they liked the most, or the least. While seated next to their chosen piece of art, participants were asked simple questions: Could you do this artwork too? Would you take the artist to dinner? Can you remember the artist's name? Would you buy their piece of art? Furthermore, participants were encouraged to share thoughts and doubts about the exhibition and about contemporary art in general." data-share-imageurl="">